Brand New SW was a public art project celebrating Washington’s innovative and collaborative art scenes. The Hirshhorn invited Washington-based artists No Kings Collective, NoMüNoMü, and SUPERWAXX to create branded graphic posters inspired by Brand New: Art & Commodity in the 1980s, an exhibition exploring the iconic decade when artists blurred the boundary between art and marketing. These limited-edition posters were wheat-pasted, guerrilla style, around the public spaces of Southwest DC in April through mid-May 2018, in homage to the underground art practices of the 1980s.

Brand New SW was a partnership between the Hirshhorn and SWBID. Behind the scenes video here