Southwest Business Improvement District Style Guide

Welcome to the SWBID Style Guide. Please bookmark this page and check back for the most recent information on SWBID branding.

Primary Logo


Color Palette 



Typefaces + Fonts 

The typeface that is used throughout this website is Proxima Nova. We also use Avenir and PT Serif. The SWBID logo is in Avenir. When designing fliers and other marketing materials, it is ok to experiment with other fonts, but the SWBID logo must always appear in Avenir.

fonts for styleguide.jpg

One Pager Templates + Letterhead